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Скибінський С.В., Іванова Л.О., Моргун О.Ф.
Маркетинг готельних послуг

ДОДАТКИ

Додаток 8. Анкета соціологічного дослідження споживачів готельних послуг (англійською мовою)

Dear Ladies and Gentlemen!

Regional Department of Lviv Region State Administration and Lviv Commercial Academy are carrying on the investigation: "Hotel Services: State of Art". Economical and cultural contacts between Ukrainian and Ukrainian and foreign partners are in the process of still advance; tourism is permanently developing as well. Hotel service is supposed to promote the process. Due to its geographical position Lviv region is to be ahead in the development of hotel service integrating to the hotel net of the Western Europe. The questionnaire proposed is supposed to reveal the customer's point of view on a level of the hotel service. Your proposals and remarks are to be taken into account while the hotel service improvement.

Be so kind to express your opinion while filling the form by marking "+" a variant chosen (if the other is not specially mentioned).

Thanks for cooperation and good luck!

1. How can you define yourself?
1) stay-of-none, rather a couch potato (getting out only in extreme situations);
2) business delegations as well as private trips are sense of my life;
3) it's difficult to find the bearings.
2. Last year your exercised the hotel services:
1) once;
2) twice - thrice;
3) 4 - 6 times;
4) 7 -12 times;
5) more often;
6) none.
3.. Your exercise the hotel services:
1) only being in non-home cities;
2) in home and non-home cities.
4. Under the same price you would prefer:
1) hotel; 2) private location.
5. Within the same city you use to stay in:
1) one and the same hotel every time;
2) different hotels;
3) it does not matter.
6. Your favourite hotels are:
1) small and quiet, away from noise of the centre;
2) small but in the centre of a city;
3) large out of the city centre;
4) large in the city centre;
5) the nearest to a required place;
6) other (put your own point) ..........
7. Read the following positions and mark those most significant for hotel choice (underline not more than 3 positions):
1) linen clearance;
2) apartment tidiness;
3) living security;
4) operating staff behavior;
5) variety of proposals concerning spare time spending;
6) hotel prestige;
7) payment;
8) hotel location.
X. Do you get a reservation in a hotel beforehand? I) yes, always; 2) often;
3) sometimes; 4) seldom;
5) never
9. Have you exercised foreign hotel services (except C.I.C.) ?
l)Yes; 2) No.
10. If yes compare, please, service quality by underlining the mark corresponding to the relevant quality level:
1) within the Ukraine- 1, 2, 3, 4. 5;
2) abroad (except C.I.C.)- 1, 2, 3, 4, 5.
11. Your attitude to tips?
1) give as usual: 2) mainly don't give;
3) strongly object; 4) can't remember.
Following questions concern the hotel you stay in now or stayed in last time:
12. A reason for the hotel choice was:
1) someone's advice;
2) advertising;
3) none, by chance;
4) other (put your own point)________________
13. You stayed in this hotel because:
1) you needed to spend a night while wandering;
2) you were on delegation (in business trip);
3) you carried on your own business;
4) you were to settle some private problems;
5) you enjoyed rest or needed some treatment;
6) you were a tourist or joined certain tourist group;
7) other (put your own reason) ..........
14. Had you any troubles while communicating with the staff? 1) Yes; 2) Yes, but rather insignificant;
3) No; 4) I try to avoid troubles.

19. If you needed to stay in this city once more would you take the same hotel or look
for another one?
1) I'd stay at the same hotel; 2) I'd rather look for another; 3)! don't know at the moment.
Please, characterize your last hotel accommodation
20. How many berths were in the room? 1, 2, 3. 5 more.
1, 2, 3, 4, 5, more.
22. How long did you rent the room?
For 1 day. 2-3 days, 4-7 days, 8-14 days, 15-30 days, more than 30. days.
23. The level of internal design and sanitary conditions could be defined as:
1) excellent;
2) good;
3) middle;
4) bad;
5) very bad.
24. Referring to private security and private things saving, can you say "My room is mv fortress"?
1) Yes;
2) No.

In the end, please, some information about yourself.
28. You've arrived from: 1) Ukraine; 2)C.I.C; 3) foreign country.
29. Where do you live: 1) capital, regional centre;
2) town of regional subordination;
3) district centre, small town;
4) settlement;
5) village.
30. Your labour place: 1) state enterprise; 2) private enterprise;
3) joint venture; 4) cooperative enterprise;
5) joint stock company;
6) other (write down)________________________________
31. Your hobby 1) sport;
2) collecting (stamps, badges, coins);
3) music;
4) hiking, tourism;
5) reading;
6) other (jvrite down)_________________________________
32. Are you short in money concerning overpayment for additional improvement of living conditions?
1) very much;
2) I can pay additionally for necessary things in reasonable limits;
3) I always can pay more for the improved living conditions.
33. How old are you: 1) less than 20;
2)21-30; 3)31-40; 4)41-50;
5) 51-60;
6) more than 60.
34. Sex:
1) male;
2) female.

Thanks for the answers! Good luck!

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